It’s Football, with a cheesy twist
Queso is one of the top foods consumed during football season, but how can we get football fans even more excited to eat queso? It's simple: by linking their passion for football and queso together.
Introducing the Velveeta Queso League, a competition where NFL teams compete not only for victory on the field but also in the homes, kitchens, and snack bowls of fans across the nation.
Queso League Video Intro
Queso League App Screens
Queso Team Identification Screen - Each team will create a queso recipe that is inspired by their city’s culture and cuisines.
Queso Tournament Ranking Screen – The teams queso recipes compete in real-time when they play live. Each time the teams compete, their recipes receive votes to determine who has the best recipe and who gets to stay in the league.
Velveeta Queso Leauge main menu and voting screen.
Print and OOH Ads
Events and Merchandise
Velveeta Sponsored Tailgates- The Velveeta Queso League will have tailgate events throughout the football season.
Queso League Cheerleaders During the Halftime Show- The Queso League will also have a half-time show featuring Velveeta Cheerleaders to amp people up for the cheese league competition.
Queso League Team Merch- The team that wins the queso league will have unique queso-themed jerseys made from Velveeta. Fans will be able to purchase these jerseys for a limited time or until supplies last.
Art Directors: Andrew Elliot, Kelly Haworth.
Copywriter: Brandon Farler.