Get to the F-ing Point, Google
Have you ever asked Google a simple question, like how to boil an egg, just to have you buried in mostly pointless results? Because let's be real: there aren’t 123,726,351 ways to boil an egg.
This campaign emphasizes how common search engines can bury you in mostly useless results. Stop the search and use ChatGPT instead of Google for better efficiency and better results!
OOH
Note: The text block in the ads translates what is being said in the body copy.
Social Media Ads
Social Media Memes - Googling can be helpful or inspirational…Until it wastes your time. ChatGPT will post social media memes to remind you what you could have done by cutting out the search time.
Stunts
Covered in Search Result - ChatGPT will cover the building entrances in search result banners to demonstrate how many results you see daily using search engines like Google.ChatGPT will also demonstrate how it could have narrowed your results using it instead of Google.
Shortcuts by ChatGPT - To help make its point, ChatGPT will place shortcut signs near other informational signs that are bloated with too much information or just plain confusing to understand.
Art Directors: Alexis Bayani, Kelly Deveny, Dalia Nin.
Copywriter: Brandon Farler.