MiO Energy Is Back With New Vibe
MiO had a problem trying to appeal to the Gen Z wellness crowd….So we gave them a new look. Our refresh helps emphasize the transition from “monster” style energy to a more friendly “aura” style energy. We also emphasize how MiO makes ordinary water more fun and enjoyable by “Juicing Up Your Water” tagline.
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After
Print Ads
Each flavor of MiO Energy represents a wellness aura and its benefits.
Clarity is for mental clarity.
Zest is for fun energy.
Balance is for making healthy lifestyles look easy.
Example of Print Ad Locations
Social Media Ads
Stunts
Stunt: MiO Juice it Up Dispenser - The MiO Better Hydrating Fountain is an enhancement add-on to the standard water fountain, offering a healthier and more affordable alternative caffeine option.
Stunt: MiO College Campus Watercolor Fight - Wellness isn't always about physical health, but it also includes mental health.
To help show support for stressed-out college students, MiO Energy will sponsor a watercolor fight event at select campuses and give out free white t-shirts so students can brighten each other up during finals week.
Stunt: MiO Color Up The Campus Stunt - Some college campuses also have iconic water fountains that serve as photography hotspots. During finals week, MiO will step in and remind students they can stay energized and hydrated with Mio Energy water.
Art Directors: Amber King, Mary Ryan.
Copywriter: Brandon Farler.