Let’s Play Rough
Three-quarters of Americans admit to fantasizing about having rough sex, but only 40% of them will have the confidence to bring it up with their partner. Introducing Durex's Rough Play Condoms. These condoms will offer you a variety of durability-level condoms that will match your desire for rough play and help get you and your partner talking.
OOH
The different typography types represent different ways to play rough.
Durex Lets Play Rough App Extension
This app will help you and your partner match with a new sex position and recommend a skill-level condom to use for it.
Stunts
Durex Rollercoaster Climax Ride - Sex can be like a fun ride at the amusement park. With each ride comes new fun climaxes to discover.
Durex sponsors certain amusement park rides and photographs rough riders with captions promoting good experiences in the bedroom.
Durex Pop-Up Sex Therapy - Durex pop-up sex therapy shops will be located at participating venues (such as music venues, movie theaters, golf courses, etc) for couples who need help igniting their desire for a better sex life.
More OOH
The copy tells a story that reflects the right sex-level condom needed for that situation.
Art Directors: Charlotte Garret, Ringo Joon.
Copywriter: Brandon Farler.